If you need new glasses…

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Then don’t get them from the eye doctor. There is a lot of overhead and profit involved when you buy from a retailer. This was emphasized to me this morning as one of the larger eye doctor offices (with multiple locations) ran a one or two minute advertisement on television. The ad was for their “2008 Fashion Show” and truly ran for a long time. It may have been longer than two minutes. It showed off models wearing stylish frames and ended with the owner in a three piece suit urging you to come.

All I could think of was “Wow, so my glasses and contacts dollars are going to that?” The ad slot could not have been inexpensive as it was right in the middle of the morning time slot. If I ever need glasses again I am going to try an online store like zennioptical.com.

July 8, 2008 · Filed Under Make Money Blogging

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